Holly Campbell

As her Instagram bio says, “Retired mama of two and wife to Big Guy”—that Big Guy being Dan Campbell, head coach of the Detroit Lions. Holly Campbell has been a brand ambassador for Sam Bernstein since 2025. Holly has a philanthropic heart, and we’re proud to partner with her on causes close to her family, including veteran housing projects and raising awareness for local animal shelters. You can also catch her, Dan, and the dogs in the Starbucks drive-thru after a big team win.